Bulgaria continues to attract foreigners thanks to a combination of affordable housing prices, a comfortable climate, a European standard of living, and attractive investment opportunities. Therefore, many people choosing a country for buying property or relocating compare Bulgaria with other European destinations such as Spain, Portugal, Greece, Croatia, and others.

What is the better choice?

Advantages of Bulgaria

Affordable real estate prices — the cost of apartments and houses in Bulgaria remains among the lowest in the EU. In Sofia, Varna, and Plovdiv, you can find options 2–3 times cheaper than in popular regions of Southern Europe.

Low cost of living — food, services, utilities, and healthcare expenses are significantly lower than in Western Europe. This allows for comfortable living even with an average income or remote work.

High growth potential — the market is actively developing, and interest from foreign buyers is increasing. The expected adoption of the euro and Bulgaria’s membership in the Schengen Area further strengthen the country’s attractiveness.

Ease of adaptation — a welcoming attitude toward foreigners, Russian-speaking communities, a pleasant climate, good ecology, and a safe environment.

Advantages of Other European Countries

More developed infrastructure — transport, healthcare, and services are at a higher level in Spain, Portugal, Germany, and France.

Real estate market stability — Western European markets traditionally show more predictable trends, which is important for conservative investors.

Higher income levels — if employment in the host country is planned, incomes in Western and Northern Europe are higher than in Bulgaria.

Wide choice of locations — Atlantic and Mediterranean coastlines, major metropolitan areas — each country offers its unique advantages.

What to choose?

If your goal is affordable housing and comfortable everyday life → Bulgaria

The country is ideal for those who want to live in the EU with minimal expenses while having the opportunity to invest profitably in a growing market.

If your goal is advanced infrastructure and prestigious locations → Other EU countries

Spain, Portugal, and Greece are suitable for those willing to pay more for services, healthcare, and higher liquidity of real estate.

If you view property purchase as an investment → Bulgaria offers one of the lowest entry thresholds

You can start with a minimal budget, receive good rental returns, and benefit from potential capital growth.

If you want to move for a higher-paying job → Western Europe is preferable

Salaries in Bulgaria are lower, so for those who do not work remotely, the local job market matters.

Conclusion

• Plans up to 2–3 years → other European countries may be more attractive for renting or short-term projects, but Bulgaria remains more cost-effective.
• Long-term living or investments → Bulgaria almost always wins thanks to low property prices, affordable living, and growing interest from foreigners.

If you are looking for a combination of affordability, tranquility, and investment potential — Bulgaria is an excellent choice.

If your priority is advanced infrastructure and high income levels, consider Spain, Portugal, or other EU countries.